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About

Who is Magic Cupboard Interactive?

Magic Cupboard Interactive founders are Mark George and Peter Van Schellebeck.

Mark has a Bachelor of Design, Visual Communications from UTS. Mark started his career in Sydney's advertising and design sphere as a designer, creative director and producer.

Peter has over 20 years experience delivering technological solutions to build user-rich experiences in cross-platform mobile apps and websites. With a Bachelor of Industrial Design from UTS, Peter has developed exhibition interactives for the Powerhouse Museum and created large-scale digital promotional products for international clients including Foxtel and Coca Cola.

Over the past 15 years Mark and Peter have created and produced projects together for the retail, telecommunication, finance, technology, entertainment, sport and health sectors. They have delivered rich interactive media for multinational organisations and brands that include the Powerhouse Museum, Foxtel, Kellogg's, Coca-Cola, Australian Rugby Union and Red Dust Healing.

Joining the Magic Cupboard Interactive team for the Spark*Connection social enterprise is Erika Van Schellebeck.

Erika has a Bachelor of Arts from Macquarie University and is a community engagement facilitator with 19 years experience in state and local government and the not-for-profit sector. During this time Erika has coordinated volunteer groups, worked for volunteer committees, and been a volunteer herself, and brings this expertise and insight to the Spark*Connection social enterprise.

What does Magic Cupboard Interactive do?

We develop engaging stuff for online and mobile. We seek curious conversations so we can create fantastic content and deliver projects with meaning and purpose. We consult with clients or dream up big ideas to make products or services better. Magic Cupboard Interactive places the user in the picture.

Magic Cupboard Interactive are a team of creatives who understand content and digital platforms. With expertise in project management, user research and consensus-building. Skills in engagement, interface design, visual design, industrial design, software design, video design, systems design and more. Our team at Magic Cupboard is skilled at creative thinking, focused on user experience and are gifted with technical perseverance to deliver engaging content.

Our Future...

Well it’s most certainly engaging and has never looked more interactive – for developers, business, education and end users. Augmented, Virtual and Mixed Reality technologies are exciting areas for content and Magic Cupboard is embracing this future by developing and investing in projects for these immersive interactive spaces. We are super excited about what is ahead.



Get in Touch

Please contact us for further information on any of our services or products.