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Our video campaign for the Great Koala National Park

Posted by erikavs at 11:18 PM on Feb 11, 2019

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In early 2018 we were approached by the National Parks Association to develop a video campaign to promote the Great Koala National Park proposal. Environmental and social causes are close to our hearts and when we learnt about how the proposed park would benefit our local communities and economies on the mid-north coast of NSW, we jumped at the opportunity!

To capture the interest of local communities we developed a narrative a little different to other videos for environmental campaigns. Our creative team developed the branding "A big idea with a big future" and created a video campaign for web, social media and cinemas, using community champions to sell the benefits of the proposed park.

We had a ball collaborating with Jimmy Malecki Photography to film the community shoot in Bowraville, where 50 community supporters turned up on a cold and rainy Sunday morning to be part of the closing shot of the video.

Check out the full 2 min 30 sec video below or at www.koalapark.org.au and visit 'The Great Koala National Park' Facebook page to see our suite of 1 min videos.

Through the summer of 2018/19, cinema goers in Sawtell and Nambucca viewed our videos in every session at Majestic Cinemas.

Most importantly though, the full length video is helping the local Great Koala National Park Working Group to garner support for the proposal in their presentations to local Councils, Chambers of Commerce and community members.